LE GOURMAND BRAND MANUAL/REFRESH
Editorial Design · Corporate Design · Brand Design
Le Gourmand is a coffee shop and bakery located in Toronto. It was first opened in 2002. With a warm and cozy European inspired vibe, they are mainly known for making some of the best cookies in Toronto and offering a large selection of high quality pastries along with great coffee.
Le Gourmand has used the same logo and branding since 2002, while it has worked well until now, with constant development in the design and market industry, it has been outdated.
The brand has a lot of potential for an innovative and creative branding design and it needs a refresh in order to achieve a more modern approach and with the purpose of being more appealing to a wider audience.
Le Gourmand has used the same logo and branding since 2002, while it has worked well until now, with constant development in the design and market industry, it has been outdated.
The brand has a lot of potential for an innovative and creative branding design and it needs a refresh in order to achieve a more modern approach and with the purpose of being more appealing to a wider audience.
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