WORK                         ABOUT 




EVER AND AFTER
Brand Design · Corporate Design

This is a privately owned business that specializes in selling quality, gently-used clothing for newborns to 8 year-olds, hoping that one day they can expand trough the region within the GTA. The ideal type of customer profile would be Eco-Conscious Parents who are, typically between the ages of 25-45, who prioritize sustainability want to reduce their environmental footprint. 
The Brand Attributes are: cozy, nostalgic and inviting, The meaning of this name is that clothing from the store isn’t just temporary; it lasts “forever and after.” This captures the idea that second-hand clothes have a long lasting value.












©2024 RENEE ALVAREZ      INSTAGRAM    EMAIL